You might think in this day and age it would be pretty obvious people are trying to steal economic and industrial secrets through cyberspace. And it may be. But the US intelligence community is concerned private industry and individuals don't appreciate how easy it is to pilfer data. It can happen in a split second. And the stakes couldn't be higher. As one senior US intelligence official put it, "part of our economic viability" could be destroyed.
So as part of the campaign to raise awareness of the potential costs of not protecting your networks, your laptops, your personal electronic devices, a series of fairly blunt posters are being widely distributed.